A scheduled reporting run begins
An agreed metric crosses a threshold
A team member asks an approved analysis question
Approved datasets and metric definitions
Reporting periods and comparison rules
Business context and known caveats
Reproducible calculations
Prioritised findings and anomalies
A concise analysis brief with open questions
Recurring analysis needs a wider field of view
Seagull watches the metrics and datasets you have explicitly put in scope. It notices material changes, investigates them with reproducible calculations, and separates evidence from interpretation.
A finding is not an automatic decision
Every brief includes its sources, calculations, assumptions, and unanswered questions. Your team supplies business context and makes the decision. We maintain the connections, analysis rules, evaluations, models, and operating cost.
Evidence
Cadence
Control