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Woodpecker — Content Creator

Gathers market signals, prioritises topics, and drafts content in your brand voice — every draft goes to a person for review.

How it works

  1. Gathers signals from the agreed sources and maps each one to an audience and hypothesis.

  2. Scores topics on relevance, evidence, and campaign fit.

  3. Produces a draft in your brand voice and records sources and open assumptions.

  4. Hands the draft to a person for review; publication and sensitive claims require approval.

Trigger

  • A relevant market signal appears

  • A planned editorial slot opens

Inputs

  • Positioning and campaign goals

  • Approved sources and feeds

  • Brand voice and content rules

Outputs

  • Prioritised topic proposals

  • Article and campaign drafts

  • Sources and review notes

Recurring content work needs a clear owner

Editorial plans rarely fail for lack of ideas. The work sits in research, prioritisation, source checking, drafting, and coordination. It is also the work that slips between campaigns and customer calls.

Woodpecker owns that recurring flow. It works from your positioning, campaign hypotheses, and approved sources. The output is a traceable draft with sources and open assumptions, not an anonymous stream of copy.

Your editor keeps the decision

You set the topics, audience, and approval rules. Woodpecker researches, structures, and drafts. Customer claims, numbers, and positioning decisions go to a person. We integrate and operate the agent, monitor quality and cost, and adjust the workflow when your strategy changes.

Research to draft

Responsibility

With sources

Handover

Before publishing

Control

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