
Moritz Morgenroth
Co-Founder & Managing Director
Moritz co-founded twigbit in 2016 and leads the studio as managing director. He works at the intersection of product strategy and AI engineering — helping teams find the AI use case worth building and taking it from prototype to production. He also co-founded 2zero, the climate-action platform spun out of twigbit.
Articles by Moritz Morgenroth
Your customers don't google anymore — they askAI assistants are replacing classic search for buying research. What the 2025–26 data really says about AI Overviews traffic and click-through — and an honest generative engine optimization (GEO) playbook for AI search visibility.Agentic software in the Mittelstand: a practical, GDPR-aware guideAI agents are moving from vendor demos into real Mittelstand operations. What agentic AI actually is, where AI agents create value in mid-sized companies, when a deterministic workflow beats an agent — and how to adopt agents without violating GDPR or the EU AI Act.