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Elevion Green

Elevion Green website relaunch

A Webflow relaunch that re-homed Elevion Green's AI energy assistant and let marketing ship landing pages at scale — pushing organic traffic past 1,000 clicks a month.

Web DevelopmentAI IntegrationPerformance Marketing
“Since the relaunch of the website, our marketing team has finally been able to roll out new content and landing pages at scale.”
Felix FoersterFelix Foerster, Marketing at Elevion Green
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The client

Elevion Green GmbH, a scaleup within the Elevion Group, accelerates the adoption of decentralised renewable energy in Germany. It combines an AI-powered planning tool with a fully digital customer journey to deliver rooftop PV systems, storage and charging infrastructure at scale.

The objective

We had originally supported Elevion Green with their performance-marketing reporting, as we had for other sustainability players like Thermondo and Febesol. Over time the marketing team grew frustrated with their website: they couldn't build new marketing pages or scale content efficiently on their existing React/Sanity setup, and the interactivity and UI no longer matched their brand. Crucially, their AI energy assistant was locked inside that stack, so the team couldn't put it in front of the audiences that mattered.

The process

A kickoff workshop confirmed the stack didn't fit the business: development cycles and maintenance effort couldn't keep up with the team's need to roll out content quickly. We proposed detaching landing-page development from the core tech team and rebuilding the site in Webflow with a component system — so the marketing team could create new, SEO-optimised landing pages themselves.

Before and after

We modernised the visual language, improved the user experience, and aligned everything with Elevion Green's corporate identity:

  • Visual overhaul — Updated colours, typography and visual elements to match the brand
  • UX/UI improvements — Clearer navigation, better content hierarchy, smoother flows
  • Component system — A scalable design system for consistent branding across pages
The previous Elevion Green website design before the relaunch.
Before: the previous website design.
The redesigned Elevion Green website after the relaunch.
After: the redesigned website.

Bringing the AI assistant along

The most delicate part of the relaunch was Elevion Green's AI assistant — a chatbot that guides prospects through their energy decisions, with its UI baked into the frontend repository. We extracted the React code into a standalone package and embedded it on the new Webflow landing pages, so the assistant kept working untouched while the marketing and core-software lifecycles were cleanly separated. Keeping the AI experience seamless through the migration was central to the project: it stays available exactly where prospects need it, now on pages the marketing team can iterate on freely.

The outcome

Since the relaunch, the marketing team has been able to roll out content and landing pages at scale. After going live in March, organic traffic moved steadily upwards, cracking 1,000 organic clicks per month by July 2025.

A graph showing Elevion Green's organic search traffic increasing from March to July 2025.
Organic traffic growth following the relaunch.

We continue to support Elevion Green on their website and on analytics and data topics as a long-term partner.

← All work
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